What's the problem?
To be honest, problem solving is not always easy. 1) The symptoms can be difficult to interpret when you are trapped in a busy day. 2) We find the right solution, but to a wrong or insignificant problem. Do not waste your time chasing the wrong problem. Get help from outside the box.
The Right Solution to the right problem
The right solution for Bang & Olufsen was a client magazine with all the good stories on how to love Bang & Olufsen even more. The focus was not as much the products themself, but how they made their clients lifes more enjoyable. And it worked and was called “BeoBrief”