All good concepts and ideas come from good research and rational and emotional processing. You need a good starting point before you start campaigning. Good concept comes from an endless line of empathy, observation and interest of human nature.​


Visualization is a powerful tool for materializing new ideas. A picture says more than 1000 words – and at the same time gives at least 1000 more ways of thinking. If all goes well with the idea, it becomes a key concept for better sales.


The difference between success and failure lies in the small details. Is the issue resolved? Who should be happy? The customers or the clients? Are we missing something? Design thinking is an iterative process that never ends – just like evolution.

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